Ahmed Hassanin
Performance marketing · Malmö, Sweden

Performance Marketing
and
brand management.

Hey there, I’m Ahmed. I connect paid media, landing pages, tracking and follow-up to help turn interest into leads and sales. Hands-on execution, with a background in brand research.

Explore my work Get in touch

Currently at Parkell Europe · Previously Kantar & Tabella

Ahmed Hassanin
From strategy to setup.And the detail in between.
Ahmed HassaninPerformance Marketing Specialist
Selected results · Parkell Europe

Reported results and campaign scope from my work

+33.92%
Year-on-year lead growth in advertised product categories
+24.41%
Year-on-year sales growth in advertised product categories
650k SEK
Paid media spend managed across Google, Meta & LinkedIn
<50 SEK
Cost per verified dental lead in lead generation campaigns
01 / Selected work

The results matter.
Here’s the work behind them.

Campaigns, connected systems and brand storytelling. Three ways I’ve put marketing into practice.

Parkell Europe / Performance marketing

Building the campaign.
And everything around it.

For a specialist dental audience, the ad is one part of the job. I manage the campaign structure, landing pages and reporting needed to understand what happens next.

What I owned

Campaign setup, budget allocation, creative testing and retargeting across Google, Meta and LinkedIn, alongside landing pages, GTM tracking and GA4 reporting.

Campaign scope

35 campaigns launched across Google and Meta in a year. Average CTR of 3% on Meta B2B dental campaigns.

How I used the data

Reviewed performance regularly and moved budget between campaigns as results changed, keeping the landing page and follow-up in view.

Google AdsMeta AdsLinkedIn AdsGTM / GA4
Inside the workClick an image to enlarge ↗

Actual campaign and reporting screenshots from my work.

Same marketer. Different parts of the customer journey.Strategy → Campaign → Landing page → Measurement → Follow-up
02 / What I bring

I think across
the whole journey.
Then build it.

My role covers the practical work of getting marketing live and the research needed to make better decisions.

01

Paid media & creative testing

Campaign structure, budgets, audience targeting and retargeting. Testing the message and creative, then using results to decide what to change.

Google Ads · Meta Ads · LinkedIn Ads
02

Landing pages & measurement

From page copy and prototypes to deployment, tracking and reporting. I work across the setup so the campaign and destination make sense together.

GTM · GA4 · WordPress · Lovable · Netlify
03

Email & lead automation

Connecting lead capture with contact management, sales routing and follow-up emails, giving every new enquiry a defined next step.

Mailchimp · Zapier · Lead generation workflows
04

Brand research, SEO & AI-assisted search work

A background at Kantar and Tabella informs my positioning and content work. I also use AI-assisted audits to improve page structure, FAQs, schema recommendations and content for search and answer engines.

Brand analysis · SEO / GEO · Claude Code · Content strategy
03 / A little more about me

Curious about people.
Practical about
getting things done.

I’m a Malmö-based Performance Marketing Specialist at Parkell Europe. My work spans paid media, analytics, landing pages, email and automation.

Before moving into performance marketing, I worked in brand analysis and marketing research at Kantar and Tabella in Prague. That experience still shapes the questions I ask: who are we speaking to, what matters to them, and why should they choose us?

Outside my day-to-day role, I co-founded The Research Bridge, a non-profit supporting researchers from under-resourced countries through workshops with European academics. I also build its marketing from scratch.

Based in Malmö, SwedenBackground Marketing & brand research
Ahmed guest lecturing to master's students at Kristianstad University
Sharing the work: guest lecturing at Högskolan Kristianstad in 2026, as part of the master’s Work Integrated Learning programme.
Education

MSc Marketing for Sustainable Business Management, Kristianstad University.

Research

Co-authoring “Rethinking Grocery Retailing”, exploring food waste through marketing and internal communication.

Community

Co-founder, The Research Bridge ↗, Malmö.

Have a role or project in mind?

Let’s see what
we could build.

If you’re looking for someone who can connect strategy with hands-on marketing, I’d be happy to hear what you’re working on.

Start a conversation ahmedmlabeeb@outlook.comConnect on LinkedIn