Ahmed Hassanin
Growth marketing, performance marketing, and brand analysis.
I build campaigns, tracking, landing pages, reporting, and follow-up systems that connect marketing activity to measurable sales results.
The short version
My title at Parkell Europe is Performance Marketing Specialist, but the scope is broader than that. Over the past year I have been running paid media and organic growth — Google, Meta, and LinkedIn campaigns, GTM tracking setup, GA4 reporting, landing pages, email campaigns, budget management, creative testing, retargeting sequences, and lead automation through Zapier.
Before that, I spent several years in brand analysis and marketing research at Kantar and Tabella in Prague. That background helps me think about growth now, I know that the numbers are important, but so does how the brand comes across.
Beyond paid media, I write long-form product blogs optimised for SEO and GEO — using named sources, direct comparisons, and precise data so the content gets cited by both search engines and AI tools like ChatGPT and Perplexity.
I am based in Malmö. I also co-founded The Research Bridge, a non-profit that connects researchers from under-resourced countries with European academics — I run its marketing from scratch.
Numbers from the past year
Three things that matter
Systems Systems Systems
Before a campaign goes live, I make sure the infrastructure is there. GTM tracking, GA4 reporting, landing pages, lead routing through Zapier, email follow-up. At Parkell I built this from scratch — because without it, spend is just spend.
Data Data Data
I pull GA4 reports daily. Not to report numbers upward but to actually shift where money goes. If a search campaign is outperforming display, I move budget the same week. The 35 campaigns I ran over the past year were not set-and-forget.
Brand Brand Brand
I came from brand research at Kantar and Tabella before moving into paid media. I do not separate the two. The ad creative, the landing page copy, the follow-up email tone — these affect conversion rates just as much as bid strategy does. PARallels was built on exactly that thinking.
More than a good role fit
Allakando caught my attention because education is already part of the work I care about. Outside my role at Parkell Europe, I co-founded The Research Bridge in Malmö, where we support researchers from less privileged countries through workshops with European academics. It is a different audience from Allakando, but working in a space where marketing actually helps someone move forward is something I find genuinely motivating.
That is why the Head of Growth Marketing role feels relevant to me. It brings together growth, education, international ambition and hands-on execution.
Three projects worth knowing
Performance marketing
Managed campaigns across Google, Meta and LinkedIn — search, shopping, display, awareness, website traffic, lead generation and retargeting. Built the campaign structure, landing pages, and daily reporting layer from scratch.
Lead generation and automation
Built lead generation campaigns for verified dental professionals, then connected follow-up through Zapier so new leads were routed to sales and emailed immediately. CPL kept under 50 SEK throughout.
PARallels
Created a branded documentary series about dentists doing humanitarian and low-cost treatment work. I developed the concept, wrote the series and led the interviews. The goal was to build a more human brand in a competitive B2B market.
Brand storytellingSnapshots from the projects
Dear Fredrik, Erik and the Allakando team,
As a marketer, you can appreciate a good tactic. When the letter arrived, my first reaction was noticing that you put real effort into attracting people and it gives a glimpse into how you work. So I built this page to show you what I can do (With a little extra effort as well).
At Parkell Europe, my title is Performance Marketing Specialist, but the scope is broader. I manage campaigns across Google, Meta and LinkedIn, build tracking in GTM, use GA4 for daily reporting, work on landing pages, email campaigns, budget allocation and lead automations through Zapier.
Over the past year, I have managed around 650,000 SEK in paid media spend — and alongside paid media, I write long-form product blogs for SEO and GEO, using institutional citations, direct comparison structures, step-by-step instructions, question-based subheadings and factual specificity to get content cited by AI search tools.
The products we advertised have seen 33.92% growth in leads and 24.41% growth in sales compared with last year.
I would be glad to talk about the role and how my experience could be useful in Allakando's next stage of growth.
Best regards,
Ahmed Hassanin
A few other things worth mentioning
Guest lecturer
I was invited to guest lecture at Högskolan Kristianstad 2026 master's students as part of their Work Integrated Learning programme, where students work on real business challenges with real companies.
Marketing & sustainability research
I am currently co-authoring a research paper called Rethinking Grocery Retailing — looking at how food waste in grocery retail can be reduced through marketing and internal communication. It will be published in Autumn 2026.
Let's talk
I would be happy to discuss how my experience in performance marketing, analytics, automation and brand-led growth could be useful for Allakando.